Every day across Africa, thousands of ambitious youth are starting businesses from fashion brands in Lagos to food delivery in Nairobi to beauty services in Accra. But here’s the hard truth: many small businesses fail not because the owners lack passion, but because they repeat the same common mistakes. These are mistakes that can be […]
If you’ve ever stared at your product and wondered, “How much should I charge?”, you’re not alone. Figuring out how to price your products and services is one of the biggest challenges African entrepreneurs face. Charge too low, and you struggle. Charge too high, and customers may run. It’s a delicate balance. For African business […]
