Opportunities

Google Hustle Academy AfCFTA Digital Inclusion and Entrepreneurship Programme (ADIEP) for African SMEs

Written by Hamdan

About Google Hustle Academy AfCFTA 

Applications are officially open for the Google Hustle Academy AfCFTA Digital Inclusion and Entrepreneurship Programme (ADIEP)—a free, high-impact initiative designed to equip 7,500 African SMEs with essential digital, AI, and business skills to thrive in today’s rapidly evolving digital economy.

Powered by the Google Hustle Academy, this programme offers fully accessible training delivered in English, French, Arabic, and Portuguese, ensuring entrepreneurs across the continent can benefit from its transformative curriculum.

Google Hustle Academy AfCFTA Core Training Modules

Cross-Border Digital Trade: Co-created with the AfCFTA Secretariat, this module helps entrepreneurs understand how to access new regional markets, adapt products for diverse audiences, and navigate the complexities of cross-border payments, logistics, and shipping.

Cloud for Small Businesses: Participants will learn how to leverage cloud tools—such as Google Workspace and Google Cloud—to enhance business efficiency, reduce costs, improve data storage, and strengthen remote collaboration.

AI for Productivity: This module introduces practical applications of Google Gemini and other AI tools to automate tasks, create marketing content, analyze customer insights, and streamline business operations.

Google Hustle Academy AfCFTA 

To participate, applicants must:

  • Be an SME that has been operational for at least six months.
  • Be based in any of the selected AfCFTA member states, including:
    Nigeria, Kenya, South Africa, Ghana, Cameroon, Senegal, Togo, Côte d’Ivoire, Rwanda, Mauritius, Ethiopia, Tanzania, Namibia, Zambia, Angola, Mozambique, Egypt, Tunisia, and Morocco.
  • Be available for training, which begins in November 2025 and will run across 25 cohorts through June 2026.

Google Hustle Academy AfCFTA Digital Inclusion and Entrepreneurship Programme Benefits

  • Discover practical opportunities for cross-border digital trade under AfCFTA.
  • Gain hands-on digital skills in AI, cloud technology, and business optimization.
  • Connect and collaborate with a diverse network of entrepreneurs across Africa.
  • Access proven strategies to strengthen, scale, and future-proof your business.

Apply here

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