Written by Twitter (or X) threads are an incredible, free platform for showcasing your expertise, sharing your journey, and attracting opportunities. A well-crafted thread functions like a mini-blog or a visual case study that’s easily digestible and shareable.
Anatomy of an Engaging Thread:
The Opening Hook: Your first tweet is the most crucial. It needs to be clear, compelling, and promise value to the reader. Use a number (“Read these 10 ↓”) or a strong, controversial statement to grab attention.
Establish Credibility: Early on, demonstrate why you’re qualified to talk about the topic. This could be a brief line about your experience, a significant accomplishment, or the scope of your research (“Over the past 10 years…”).
Provide Value, Chunk by Chunk: Break down complex information into short, focused tweets. Use formatting like bullet points, bolding, and images to make it easy to scan.
Tell a Story (Moment in Time): Use narrative elements to take the reader on a journey. Sharing how you achieved a result or overcame a challenge is more engaging than just stating facts.
The Final Call to Action: In the last tweet, summarize the main takeaway, and encourage readers to engage. Ask them to Retweet or Like the thread for reach, and follow you for more content.
Why This Works: Threads combine storytelling with concrete, actionable information, establishing you as an authority in your field.