Written by An elevator pitch is more than just an introduction—it’s your high-impact, 30-to-60-second commercial. It’s your chance to spark curiosity and open the door to a bigger conversation.
Key Components of a Killer Pitch:
The Hook: Start with a strong, attention-grabbing statement, a thought-provoking question, or a compelling statistic. Something that makes the listener instantly curious.
Who You Are & What You Do: Briefly introduce yourself and the problem you solve for others. If you are a freelancer, this means defining your niche.
Your Unique Value Proposition (USP): Explain what makes your solution or service unique and better than the alternatives. Mention a brief success story or metric to demonstrate results.
Example: “I’m a freelance UX designer specializing in e-commerce, and for my last client, I increased their online reservations by 40% in three months”.
The Call to Action (CTA): Close with a clear next step. This could be asking for a follow-up meeting, connecting on LinkedIn, or offering to send more details.
💡 Pro-Tip: Customize your pitch for the audience. A pitch to an investor is different from one to a potential client or a hiring manager.