Written by What the Program Offers
Participants will have access to intensive virtual training in key areas that are essential for modern business success, including:
Digital Marketing – Learn how to build a strong online presence, attract customers, and grow sales through social media and digital platforms.
Business Strategy Development – Understand how to craft and execute effective business plans that drive growth and resilience.
Leveraging Artificial Intelligence (AI) – Discover how AI can be used to streamline operations, improve customer experience, and scale business impact.
These training sessions will be conducted online, making them accessible to participants in all regions of the country, regardless of location.
Mentorship & Expert Guidance
Beyond the training sessions, participants will benefit from personalized mentorship provided by seasoned entrepreneurs, industry leaders, and global experts. This mentorship component is designed to offer:
- Real-world insights
- Practical advice for overcoming business challenges
- Valuable networking opportunities
- Strategic guidance to support long-term growth
Access to Markets & Finance
The SMEDAN-Wema program doesn’t stop at education and mentorship. It also provides crucial follow-up support, including:
- Access to Markets – Helping businesses connect with new customers, partners, and distribution channels.
- Access to Finance – Linking participants with funding opportunities, including grants, loans, and investor networks.
Impact and Vision
By focusing on a holistic approach to enterprise development, the program aims to:
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- Strengthen the MSME ecosystem in Nigeria
- Promote innovation, competitiveness, and scalability among young businesses
- Drive job creation, reduce unemployment, and
- Accelerate inclusive economic growth across the country
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